corporate communication today

THE CONTEMPORARY CORPORATE COMMUNICATION FUNCTIONS

·        Many authors and different intellectuals in today's age  have given the suggestions about the contemporary functions of any corporate which aimed at yielding development in any society of companies or organizations.

        To evaluate and measure the impact of the organizational policies, procedures, and actions on various publics. This means the corporate communication officer is responsible in making follow up on the implementation of the organizational policies to make sure that they run smoothly so as to meet the organizational goals.

·         To establish and maintain relationship between an organization and its various publics such as employees, customers, dealers, vendors, shareholders, media, community, government, parliamentarians and others.

·       The catalyst of change. This means it is entrusted with the duty of engineering changes in awareness, opinions, attitudes and behaviors of various publics.

·         Corporate communication also is responsible in counseling the management to modify and adjust the policies, procedures and actions conflicting with the public interest to enable smooth functioning of the organization.

·      The watchdog of corporate interests and public expectations and as such counsels the management for the formation of new policies, procedures, and actions which are mutually beneficial to organization and publics.

·         To be the eyes and ears of the company. This is done through monitoring the awareness levels, opinions, attitudes, behaviors and response of various publics. Therefore the corporate communication officer is responsible in collecting any information which concerns the organization so as to get  opinions from different people.

TIM BERNERS LEE

i     In 1989,Tim Berners Lee developed an idea of hypertext by introducing the so called World Wide Web (www) in the World is now able to share and communicate information.Countries,Companies and individuals have capability to do business in the single interface entity.This reveals the so called Innovation that Mr.Lee had innovated and diffuse to the World.For his Innovation great changes has been experieced in the World in all spheres of life.It the opportunity.It is the opportunity for Companies evacuate this opportunity for the betterment of the Company.