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PUBLIC RELATIONS ASSOCIATION OF TANZANIA(PRAT)

CHAMA CHA MAAFISA UHUSIANO TANZANIA(PRAT)

THE ASSOCIATION

The Association was founded in 1999 by 16 individual members (public relations

practitioners) mainly from Parastatal organizations and few private companies. At

present the Association has only 47 members although there are more than 200

PR/Communication practitioners countrywide.

PRAT VISION

“To become a leading association responsible for developing public relations and

communication practice in Tanzania and beyond”.

PRAT MISSION

“To establish public relations and communication as a strategic management function

and also provide value added services to the organizations and its various

stakeholders”.

PRAT OBJECTIVES

The objectives of the association are, among others:

1. To facilitate the consideration and discussion of matters of interest to the Public

Relations and Communication practitioners.

2. To create and afford opportunities to its members to study, acquire and expand

their knowledge of the theory and practice of PR.

3. To promote and co-ordinate professional training and education in Tanzania,

and generally act as a clearing house for the exchange of ideas on the practice of

PR/communication.

4. To enhance better relations with media reporters so that they can have easier

access to information in government ministries, public and private companies, local

government, NGOs, industries, to promote public interest journalism.

5. To improve individual competence and adherence to the Code of Professional

Standards for the PR practice.

CORE COMPETENCE OF A PR PRACTITIONER

Programming and counseling. Internal Communication. External Communication.

Media relations. Investor and financial relations. Stakeholder management.

Organizing special events. Writing. Speeches. Production of publications, articles,

pamphlets, newsletters, TV and radio scripts, documentaries and annual reports.

Sponsorships. Corporate Social Responsibility. Community Relations. Crisis

communication and management. Marketing communication. Promotions. Public

education campaigns. Government and Parliamentary relations. Industry

specialization (body of knowledge). Internet and IT communication. Websites. PR

training. Protocol. Negotiations. Lobbying. Public opinion survey. Research and

evaluation. Communication audit. Media content analysis. Budgeting and

administration. Corporate Identity. Issues Management.

PRAT MANAGEMENT

The association shall have the following principal programs:

Annual General Meeting. The Executive Committee; it’s Constitution and by laws.

PRAT MEMBERSHIP

Full membership; Associate membership; Corporate membership and Honorary

membership.

FOR MORE DETAILS AND ENROLLMENT

Contact: Mr. Daniel E. Mshana - PRAT SECRETARY GENERAL

(email: Daniel.Mshana@tanesco.co.tz Mobile 0784 257 046).